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Career Highlights
Digital Growth: Ecommerce and Marketplaces
14x digital sales growth • 60%+ of revenue from digital • 100,000+ SKUs • Amazon, Best Buy, Walmart
Ecommerce Strategy
Marketplace Growth
Systems Integration
Product Data & Merchandising
B2C & B2B Ecommerce
Cross-Functional Delivery
Context Snapshot
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Cosmo Music was a Canadian musical instrument and pro-audio retailer and services business
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240+ employees
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Single location, 60,000 sq. ft., in Richmond Hill, ON
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Retail, services (lessons, repairs, rentals, consulting, installations, and production), B2B (schools and institutions), and national distribution (Launch Music)
Starting Point
In 2011, Cosmo Music had a website but no transactional ecommerce capability. Annual revenue was about $18M, primarily driven by in-store visits.
What Changed
I owned the ecommerce launch and the expansion to 6+ marketplaces. Digital grew from $0 to the primary revenue channel, and annual revenue reached $45M.
What I Delivered
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Ecommerce launch: Launched Cosmo Music’s first ecommerce platform (Magento), owning requirements, platform configuration, site UX, and go-live readiness from browse/search through checkout
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Product data and content: Built the product data and content foundation to publish 100,000+ SKUs online for the first time, including taxonomy, attribute standards, enrichment rules, and MAP compliance
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Core integrations: Defined and implemented core integration flows across ERP/WMS (inventory, pricing, orders, fulfilment), including monitoring, exception handling, and day-to-day operational stability
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B2B ecommerce: Enabled B2B ecommerce for education and institutional buyers, including account access and contract pricing visibility
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Marketplaces: Negotiated and launched 6+ marketplace partnerships (Shop.ca, Amazon.ca, Best Buy, Reverb, Walmart, The Bay), owning middleware and feed logic, platform requirements, and operational onboarding